Amazon's Evolving "Address Verification Algorithm" for its Risk Control System
2024 Q1 Amazon U.S. station new seller account second trial pass rate fell below 23%, our laboratory dismantled the latest verification mechanism found: the platform has upgraded the LBS positioning system, not only to detect the IP geographic location, but also to scan the IP belongs to the ASN number and the matching degree of the address proof document. A Shenzhen seller used the IP of the server room to submit the Chicago address, which was rejected in seconds due to the ASN number showing the IP of the data center, and this detail exposes the major defects of the traditional proxy program.
Technical threshold of "address fictionalization" for residential agents
Real office environments are subject to triple validation:
- IP location radius and address proof error <800 meters (measured safety threshold)
- IP usage hours are in line with the workforce's routine (9 am to 6 pm activity)
- Network fluctuation characteristics simulate commercial broadband (upstream and downstream rate difference <30%)
Ordinary residential agents cannot fulfill these requirements, which is exactly why ipipgo developed the circadian mode - to automatically match the network activity patterns in the target time zone.
Address File and IP Environment "Trinity" Construction
After a Hangzhou home seller's second trial was rejected five times, we configured it:
1. Dallas Residential IP (accurately corresponds to utility billing address)
2. Localized DNS resolution (using CenturyLink local carriers)
3. Equipment GPS coordinate simulation (error control within 300 meters)
With ipipgo's address verification system, the final second instance pass rate increased from 17% to 89%, a case that validates the need for multi-dimensional data linkage.
IPIPGO Residential Proxy "Address Preservation" Technology
Our solutions designed for cross-border sellers include:
- Address-IP binding service (3-5 alternate IPs for a single address)
- Network trajectory simulation system (automated generation of reasonable outreach access records)
- IP lifecycle management (individual IPs used for no more than 72 hours)
This mechanism has helped a Ningbo lamp seller to realize 12 consecutive accounts 100% over the trial, the key to maintain IP "freshness" while maintaining address relevance.
The devilish details of preparing information for the second trial
You need to pay special attention when using a residential agent:
- Proof-of-address documentation needs to be dated earlier than when the IP was first used
- Browser language must be set to the official local language
- Payment card BIN needs to match IP location
After a Zhengzhou seller used ipipgo's auto-configuration system, the data preparation time was reduced from 6 hours to 40 minutes, and the pass rate increased by 3 times, thanks to our embedded compliance detection module.
Red line boundaries for risk control
The ethics of technology must be emphasized:
- Up to 3 accounts associated with a single residential IP (in compliance with Amazon rules)
- IP switching frequency needs to simulate real office scenarios (2-3 times per day)
- Strictly avoids special IP segments such as government/schools etc.
ipipgo's wind control system has more than 200 built-in compliance rules to automatically intercept high-risk operations, which is the key to a Xiamen seller's pass rate remaining at 92%.
Noteworthy industry news: Amazon has recently begun to detect IP's TCP/IP stack characteristics. Our lab test found that after using ipipgo's protocol obfuscation technology, the network fingerprinting matching degree dropped from 78% to 9%, which is the core technical barrier to deal with the future upgrading of risk control. Feedback from a Guangzhou seller who has passed the second trial, continued to use the same batch of IPs for daily operation during the period of maintaining the account active, and the account still maintains a healthy state after 6 months, which verifies the long-lasting effect of the residential proxy program.