How can agency IPs achieve accurate regionalized advertising?
Businesses doing localized promotion often encounter this confusion: the restaurant ads placed in city A are frequently clicked by users in city B. This is not only a waste of budget, but also may affect the performance statistics. This is not only a waste of advertising budget, but also affects the statistics of the effect of the advertisement. With the help ofLBS geolocation simulation technologyIf you want to test the ads with the proxy IP of the corresponding region, you can solve this problem effectively.
Why does regular IP targeting go wrong?
IPs used in ordinary network environments tend to have two kinds of deviations: one is the physical location drift due to the carrier's allocation logic, and the other is that certain platforms only recognize the IP registration place instead of the real-time location. A convenience store chain once had an oops - using the IP of the headquarter location to test the promotional advertisement of a new store, resulting in users in the target city not being able to see the campaign information at all.
Unique Benefits of Residential Proxy IP
In contrast to data center IP, residential proxy IP has three core values:
typology | position accuracy | degree of credibility | Protocol Support |
---|---|---|---|
Residential IP | Street-level positioning | Real Home Network | Full protocol compatibility |
Server Room IP | City-level positioning | easily recognized | partially restricted |
Take ipipgo for example, its residential IP covers 240+ countries and regions worldwide.90 million real home IP resourcesIt supports filtering by street granularity. When advertisers do promotion in Nanjing Xinjiekou business district, they can directly call the family IP in the area for ad preview to ensure that the actual display effect is consistent with the expected.
Four steps to complete a geolocation simulation
1. Log in to the ipipgo console and select the target city and network operator in the IP filter.
2. Select dynamic/static IP mode (dynamic IP is suitable for multi-scenario rotation testing)
3. Access to the agent through the API interface or browser plug-ins
4. Open the ad platform preview interface to verify the targeting effect
After an educational institution used the method, it found that the original course advertisement placed in Shenzhen had 30% of display actually positioned in Guangzhou, and the customer acquisition cost was reduced by 47% after timely adjustment.
Frequently Asked Questions
Q: Will frequent IP switching be blocked by the advertising platform?
A: ipipgo residential IP comes with real user network behavior characteristics, with intelligent switching policy, can effectively avoid abnormal traffic determination.
Q: How can I verify the actual location of the proxy IP?
A: It is recommended to use both ipipgo's location query tool and third-party maps to locate the location, double verification to ensure accuracy.
Q: What should I look for in a cross-country placement?
A: Choose a proxy IP that supports major local carriers (e.g. NTT Docomo in Japan) and pay attention to the effect of time zone settings on the ad display time.
Why choose ipipgo?
Unlike common proxy services in the market, ipipgo offersGeographic location + Operator + Terminal typeThe three-dimensional screening system. Its original IP quality monitoring system can detect IP availability in real time and automatically reject abnormal nodes. A user once reported that he encountered 20% IP positioning deviation when using a competitor, and the deviation rate dropped to within 3% after switching to ipipgo.
For advertisers who need precise regionalization, choosing a truly reliable proxy IP service can not only avoid wasting resources, but also obtain real user perspective data. It is recommended to conduct a small-scale test through ipipgo's free trial function to feel the effect improvement brought by accurate geolocation simulation.