Ad delivery optimization: localized proxy IP test material effect

How important is it to test ad material from the perspective of real users?

When we brush a hot pot restaurant advertisement in the circle of friends, northern users may think it is too spicy when they see the red oil pot base, while Sichuan and Chongqing users will be inspired to appetite instead - this is the core value of localized advertisement. However, many optimizers adjust the material based on intuition alone, theLack of validation in a real user environment, resulting in a placement effect like opening a blind box.

3 Steps to Restore Real Scenes with Residential IPs

Step 1: Establishment of a cross-reference list of districts
Create tables to differentiate between target regional features, such as rainy day material in South China and prominent winter scenes in North China. Use ipipgo to screen corresponding city residential IPs to ensure that each test group isRealistic local network environmentThe

Step 2: Multi-dimensional effects monitoring
Three key pieces of data are recorded simultaneously when accessing an ad landing page through a proxy IP:
1. Page load speed (reflecting local server response)
2. Integrity of the display of the material (checking the adaptation of the text of the images)
3. Interactive behavioral trajectories (observing real users clicking on hot zones)

Step 3: Dynamically Adjust Strategies
When it is found that the click-through rate of material in a certain region is lower than expected, it is immediately verified by ipipgo by replacing other residential IPs in the region for a second time to exclude the interference of occasional factors. It is recommended that each test cover at least20 independent residential IPs, ensuring data reliability.

Two practical tips for avoiding the testing minefield

1. Jet lag traps:When testing ads in Europe and the United States, set the local time period IP access through ipipgo to avoid the embarrassment of "breakfast ads displayed late at night".

2. Equipment camouflage:The company uses the parameters of local mainstream models, for example, the Southeast Asian market mostly uses Android mid-range configuration, while North America is adapted to the latest iOS system.

QA Module: 3 Top Concerns for Ad Optimizers

Q: Why do I have to use a residential IP instead of a server room IP?
A: The platform algorithm will identify the data center IP, which may cause the test data to be filtered. ipipgo's residential IPs come from real home networks, and the test results are closer to the real placement results.

Q: How many IPs need to be tested in the same region?
A: It is recommended to test 5-8 different carrier IPs in each city. e.g. to test the advertising effect in Shanghai, different residential IP segments of Telecom, Mobile and Unicom should be covered at the same time.

Q: What should I do if I encounter abnormal material display?
A: Immediately replace 3 or more IPs in the same region through ipipgo to cross-verify. If the text is misplaced in multiple IPs, it can be basically determined that it is a material adaptation problem rather than caused by the network environment.

Why do professional teams choose ipipgo?

In the case of a beauty brand we served, the Japanese residential IP test by ipipgo found that the original advertisementThe model's lip color has a local color deviation of 30%.. The adjusted CTR boost of 22% is what real world testing is worth.

ipipgo's.Dynamic IP Rotation SystemCan simulate the frequency of real user visits to avoid triggering the platform anti-climbing mechanism. SpecializedNetwork environment simulation functionIt can synchronize and match the local bandwidth, equipment model and other parameters to make the test data more reference value.