Why is it important to use proxy IPs for cross-border e-commerce SEO?
Sellers who do Google SEO have had similar experiences:Keyword rankings are always unstable in the target area, when checking the data with the tool, I found that the results were different from what real users saw. This is because Google will prioritize the display of content that matches the user's region, while ordinary network environments are unable to accurately simulate the access behavior of a specific region.
For example, if you run a U.S. store in China and use the local network to check the rankings, Google will only give you feedback on "Chinese users searching in the U.S. market" rather than the real data of U.S. users. At this time, you need to pass the proxy IP.Make Google think your actions are coming from real users in the target country, in order to get accurate SEO data.
3 Core Metrics for Picking a Proxy IP
1. IP purity:It is recommended to choose residential IPs (home broadband IPs), which have a lower probability of being flagged by Google as a crawler than server room IPs.83%. ipipgo's pool of 90 million+ residential IPs, each of which has a record of real home network usage, is suitable for long-term SEO operations.
2. Protocol support:Must also support HTTP/HTTPS/SOCKS5 protocols, especially for site management users, different site tools have specific requirements for the protocol. ipipgo full protocol support features, can be adapted to all major SEO tools on the market.
3. Area coverage:Cross-border e-commerce often involves multi-country markets, it is recommended to choose a service provider that covers 200+ countries/regions. For example, when doing the Nordic market, Finland, Norway, the proxy IP must be able to specify individually, ipipgo support by city-level precision selection of IP, which is particularly important for localized SEO.
dynamic IP | static IP |
---|---|
Suitable for keyword ranking tracking | Suitable for website backend management |
Change IP per request | Fixed IP for long-term use |
Hands-on tutorial: using ipipgo proxy IP to improve rankings
Step 1: Build a regionalized keyword bank
In ipipgo background, select the target country IP, use the local IP to access Google Keyword Planner, you will find that the same keyword in different regions of the search volume can be up to 5 times the difference, for example, "winter boots" in the U.S. in December the search volume is 3 times that of Australia.
Step 2: Simulate Real User Behavior
Set up the IP automatic rotation rule (it is recommended to change IP every 30 requests), and visit the target webpage through different residential IPs. Focus on the click-through rate for the two time periods of 8-10am and 7-9pm, the traffic quality of these two time periods is 47% higher than the average value.
Step 3: Monitor Ranking Changes
Bind ipipgo proxy IP to SEO monitoring tools (such as SEMrush), it is recommended to collect data at 3 fixed time points every day. After a week's continuation, you will find that long-tail word rankings rise 2.1 times faster than normal IPs when using local residential IPs.
Frequently Asked Questions QA
Q: Do I have to use a proxy IP for SEO?
A: Must be used when your operating environment and target market are not in the same region. For example, if you do the Japanese market but work in Vietnam, the data obtained without using a proxy IP will be seriously biased.
Q: What is the specific difference between a residential IP and a server room IP?
A: Residential IPs come from home networks and server room IPs come from data centers. Google's access frequency limit for server room IPs is much stricter, and the amount of data that can be safely crawled per day from residential IPs is 6-8 times that of server room IPs.
Q: How can I avoid being banned by Google?
A:It is recommended to turn on ipipgo's intelligent routing function, the system will automatically assign low-frequency IPs, and control the frequency of operation, a single IP request no more than 30 times per hour, which is the average of the normal browsing of web pages by residential users.
The key to consistently improving your Google rankings is toUse the right tool + use the right methodThe real residential IP resources provided by ipipgo, together with the scientific SEO strategy, can make your product pages get real exposure growth in the target market. It is recommended to use the free test IP to verify the effect, and then choose the right IP management program according to the scale of your business.